Booking new projects Independent studio Web · Growth · Automation

Depth over noise.

We design the site, run the campaigns that fill it, and build the automation and AI agents that handle the work nobody should be doing by hand.

Start a project See the work

Build: Sites and storefronts
Grow: Meta, Google, SEO
Automate: Pipelines and agents
Ship on: Cloudflare edge

01 / Selected work

Live, in production, earning.

Two businesses we built end to end: brand, site, the lead pipeline behind it, and the ads that feed it.

Case 012026 · Ongoing retainer

Steam Vac Green

Carpet and upholstery cleaning · Staten Island, NY

A local cleaning company with no real web presence. We rebuilt the site from zero, set up online booking, took over their Meta and Google ad accounts, and built the tooling that finds new commercial leads and keeps every inbound lead in one CRM.

25leads from ads

$7.99best cost per lead

$0monthly hosting

SiteFast static build on Cloudflare Pages. Deploys on every push, zero hosting cost.
ConversionZip-code availability check in the hero, booking one tap away on mobile.
AdsMeta and Google campaigns, hard-targeted to the service area.
SystemsLead scraper for local businesses, plus a Facebook Lead Ads to CRM sync.

Web designPaid mediaLead genPython

Visit steamvacgreen.com

Steam Vac Green homepage: headline 'Clean and Super Green' over a living room, with a zip-code availability check

Case 022026 · Founder-led

Auction Clips

Short-form clips for Whatnot live sellers

Our own venture. Whatnot sellers stream for hours and post nothing. Auction Clips turns those streams into captioned TikToks and Reels. We built the brand, the site, an SEO content engine and a lead pipeline that pings a phone within seconds of a sign-up.

<1 minsign-up to phone alert

1fee calculator earning links

$0monthly hosting

SiteEdge-hosted on Cloudflare Workers with locked-down security headers.
LeadsForm to Google Sheets via Apps Script, branded confirmation email with DKIM and DMARC, instant push to the team.
SEOProgrammatic blog plus an embeddable Whatnot fee calculator that earns backlinks.
ProductIn-house tooling cuts and captions every clip.

BrandWebSEOEmailAutomation

Visit auctionclips.com

Auction Clips homepage: bold headline about clipping Whatnot shows, a phone playing a clip, and a stream timeline marking clip moments

02 / Systems

The part under the surface.

Internal tools we wrote and run every day. Private by design, so they are shown here as schematics.

No.SystemWhat it doesStack

Runs on a webhook in AWS Lambda, so it costs cents a month and never sleeps.
New leads land in Housecall Pro with the ad and form they came from attached. No copy and paste.
A morning email with yesterday's spend, leads and cost per lead, per campaign.

Fig. S.01 · lead in, booked job out

Behind Cloudflare Access, with every request re-verified against an allowlist.
Call log per lead with callbacks, plus each lead's path through the site before they signed up.
Search Console data in, blog batches approved as GitHub pull requests out.

Fig. S.02 · one worker, every input

One config file per client: categories, radius, filters. No code changes to onboard a new one.
Crawls each business website for a contact email, then de-duplicates.
Delivers a formatted spreadsheet the sales side can work straight away.

Fig. S.03 · config in, call list out

Scheduled on EventBridge. No server to keep alive.
Checks headlines against live prediction-market odds before it flags anything.
A short email nudge that opens the full brief in a phone app.

Fig. S.04 · four feeds, one read

Rules first, then a model call only for the mail the rules can't place.
Moves, never deletes. Everything it touches can be undone from one label.
Writes a one-line log each night of what it moved and why.

Fig. S.05 · move, never delete

03 / Studio

Product photography, in house.

Luxury watch and jewellery shoots. Styling, lighting and retouching done by us, so the creative in your ads is never the weak link.

Flatlay of iced-out watches, Cuban link chains and pendants in a black case — **The Vault**Plate 01 · Flatlay

Two-tone Audemars Piguet Royal Oak with a blue tapisserie dial on a clear stand — **Royal Oak**Plate 02 · Blue dial

Fully diamond-set Audemars Piguet chronograph on a purple velvet pillow — **Iced Offshore**Plate 03 · Pavé

Two clover rings, one emerald and one ruby, on black velvet ring stands — **Clover Pair**Plate 04 · Ruby, emerald

Rose gold diamond signet ring on black — **Signet**Plate 05 · Rose gold

Macro of a rose gold Rolex Sky-Dweller dial on the wrist — **Sky-Dweller**Plate 06 · Macro

04 / Services

One studio. Idea to system.

Most firms hand you between strategy, design and build. We keep it on one desk, so nothing gets lost in the handoff.

0 m

Strategy

The through-line. A clear plan for where the business is going and what to build first.

300 m

Brand and design

Identity, campaign creative and in-house product photography that holds up at every size.

600 m

Websites

Fast, considered sites and storefronts. Marketing pages to Shopify, built to convert and cheap to run.

900 m

Paid media

Meta and Google campaigns with tracking set up properly, judged on booked jobs and revenue, not clicks.

1,200 m

SEO and content

Search-led content engines, from keyword plan to published post, plus tools that earn links on their own.

1,642 m

AI agents and automation

Agents and pipelines that take real work off your team: lead intake, follow-ups, reporting, content ops.

05 / Process

Clear surface. Deep underneath.

010–400 m
Sound the depth
Understand the business, the market and the numbers before anything is scoped.
02400–900 m
Chart the plan
A focused plan with clear priorities, a fixed scope and a date.
03900–1,400 m
Build the work
Design, campaigns, sites and agents, produced in house and shipped in weekly increments.
041,642 m
Automate and hand off
The repeatable parts become systems your team owns, with docs, not a black box.

1,642m

Lake Baikal · deepest lake on Earth

Baikal is the deepest lake on the planet, and so clear you can see 40 metres down. That is the standard: real depth, total clarity. No black boxes, no vanity metrics.

~20%of Earth's unfrozen fresh water

40 munderwater visibility

25Myears old, the oldest lake

06 / Start a project

How deep
can this go?

Tell us what you are building or where you are stuck. You get a straight answer on whether we are the right studio, and what we would do first.

hello@baikalstudios.com